Glossary · Process & intelligence
Placement agent
An intermediary that raises capital for a fund or transaction, paid via a fee on commitments.
Why it matters
The right agent buys reach; the wrong one burns LP goodwill.
Related
- Gatekeeper
The person or consultant controlling access to an allocator's shortlist.
- Warm path
A pre-existing relationship route to a decision-maker at a target counterparty.
- DDQ (Due Diligence Questionnaire)
The standardised diligence questionnaire LPs send managers, covering team, strategy, track record, structure, risk and operations.
Words are easy. A match is hard.
GPX turns one deal document into a ranked, briefed shortlist of the lenders and investors that actually fit — debt and equity.