Academy · Track 4
The Equity Playbook
How to map, approach and close institutional equity.
The complete equity side of the raise: mapping the LP universe, preparing the DDQ and data room, navigating warm paths and gatekeepers, engineering the first close and momentum, and designing for co-investment and re-ups.
- 4.1Mapping the LP universePensions, sovereigns, insurers, family offices, fund-of-funds and GP co-investors — each with distinct appetite, ticket, decision cycle and
- 4.2The DDQ and data roomA complete, credible DDQ and organised data room signal institutional quality and accelerate the decision. Here's what allocators expect.
- 4.3Warm paths, gatekeepers and consultantsMost commitments travel a warm path: a prior relationship, co-investment history, or an investment consultant who gates the shortlist. GPX m
- 4.4The first close and momentumAn anchor de-risks the vehicle and pulls in followers. Sequence outreach to likely anchors first, with the proof points that matter to that
- 4.5Co-investment and re-upsThe prize is the next fund. Design the first raise to earn the second; every basis point you keep on re-ups is the economics of the platform